What's our favourite colour?


Green, glorious green

The colour of life. The colour of nature and renewal. The healing properties of green can enhance vision, stability and endurance. It is also the corporate colour of our main sponsor, The NAGICO Group.

Based in the Caribbean, the NAGICO Insurances Group is no stranger to endurance in the face of adversity.

In 2017, the islands were devastated by Category 5 hurricane Irma, one of the the strongest Atlantic hurricanes on record, followed weeks later by hurricane Maria, causing numerous fatalities.



NAGICO’s Group Chief Strategy and Development Officer Kyria Ali told Atlantic Discovery about the catastrophe and the impact on the people across their territories.

“Despite these darkest of moments, when we were all surrounded largely by despair, NAGICO proved that we are a group that can be trusted to deliver to our stakeholders.

“We have chosen to back Atlantic Discovery’s exceptional human endeavour because it resonates so closely with NAGICO’s story.

“Atlantic Discovery is taking on a challenge that to the average person seems impossible to achieve. The team will be rowing for two hours on, two hours off for about 40 days, making their own water, eating rehydrated ration packs, sleeping 90 minutes at a time in two small cabins, facing the elements and enduring the full might of the sea.

 “The expedition is about resilience, teamwork, facing adversity and becoming stronger. This is NAGICO’s story.”


Speaking on behalf of the team, Cam said the alignment between NAGICO’s values and the team ethos was the factor that made the partnership a reality. 

“We are absolutely honoured that NAGICO Group has chosen to come on board as our primary sponsor. The distinctive green NAGICO branding of our ocean rowing boat Ellida will mean that this dynamic and versatile insurance group, one with a significant footprint in the Caribbean, can tell their remarkable story: how they stand tall against adversity; support the Caribbean Communities; and deliver on promises.  NAGICO is an inspiration to us and we want to make them proud and celebrate with them at the finish.”



This weekend, we were blown away to see our stunning ocean rowing boat Ellida for the first time, delivered beautiful, smooth and shiny from Grapefruit Graphics (thank you Emma!), emblazoned with our sponsors logos. She has been renewed, and is green for go!

  Ellida  was light painted by  pennybird and camera  to set off her amazing new wrapping to best effect.

Ellida was light painted by pennybird and camera to set off her amazing new wrapping to best effect.

Watch this space @virtualstowaway  Penny Bird is a professional photographer and writer documenting Atlantic Discovery's incredible journey.

Inspiration wildfire

Inspiration wildfire

The first spark

I’ve lived a very ordinary life; I’ve not put a foot very far outside my cushy comfort zone. But on my birthday, two years ago, my second cousin Chris Bertish (whom I’d not yet met) set off on a journey so out there, that it caught hold of my imagination and triggered a sequence of events, connecting me to a handful of super-inspiring people who have completely shifted my world.

Into the unknown...

Into the unknown...

pulling across an ocean

“Everything that has ever happened in your life, is preparing you for a moment that is yet to come.” Anonymous.

This week I asked the Atlantic Discovery team to tell me about their mental, physical and emotional preparation for the race. But before I share this, I’d like to tell you a little bit about the known factors they will face on their journey.

Rain brings rainbows

Rain brings rainbows

Towards the best possible row

My admiration for the four men in this team grows day by day; through the setbacks and through every one of their triumphs. 

I've been told by ocean rowers that crossing the Atlantic ocean in a tiny rowing boat, standing against tempestuous Mother Nature and overcoming unimaginable physical and mental tests, is something that can be taken on by anyone. 

But I really don't believe this is true.  It takes a special kind of person to take on this extreme journey. 

Rowing through time

Rowing through time

Ah, Ben, Cam, Isaac and Jack always seem to do things a little differently - that's what's so special about my modern-day-adventurer-heroes.  I love this team.  So, why not join in a 100-kilometer run along the coast, erm, with a boat?

On Saturday 21 July 2018, Atlantic Discovery will be taking part in the Jurassic Coast Challenge.  Instead of walking, running or jogging the route like the other 2,000 participants, they will be racing the lovely boat Ellida 60 km in the sea below the stunning 185-million-year-old-cliffs to raise money for Multiple Sclerosis charities.  How cool is that!

The power of giving

The power of giving

The Stowaway Club

From the start, the Atlantic Discovery team impressed me with their commitment to building relationships with everyone involved in their 3,000 mile row.  They wanted to create a community of supporters: somewhere to show their gratitude and share regular inside-story updates on their progress. 

Raising the stakes

Raising the stakes

Partner with us

Sponsoring Atlantic Discovery's crossing will showcase your brand and core values to more than 3 billion people worldwide.  Stakeholder engagement will rocket as your staff and clients connect with this incredible story of human endeavour. 

After last year's race Andrew Redmayne, CEO NRL Group said: “We’re privileged to have been able to sponsor the Four Oarsmen (winners) and share their journey, and see the unbelievable amount of money they have raised for their charities. Everyone at NRL is extremely proud of their tremendous, well-earned achievement.” 

Rough water

Rough water

There is something, almost primal, about watching a rowing boat, powered simply with hearts and minds, harness the energy of the seemingly relentless sea.

This weekend I was invited to join Atlantic Discovery for their second two-day training session.  I was honoured to meet Ellida for the first time, the most important member of the team.  She is a beauty; with long clean lines, grace and strength, and a backbone of experience:  2018/19 will be her fifth Atlantic crossing.

Starting out

Starting out

"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living."  Nelson Mandela

Have you ever done anything right out there?  On the borderline of crazy and inspirational?  Space travel?  Extreme endurance sports or a super-tough mental challenge? 

A team of four, Atlantic Discovery, are launching themselves into the unknown, risking all, leaping out of their comfort zones... and, there's no going back.  They are going to row 3,000 miles across the Atlantic.  Their boat needs to be fully equipped for 60 days at sea on departure - as they aren't able to accept any help of rescue, repair, food or water during the race...