It's all in the preparation
"When you say yes to rowing the Atlantic, you are saying yes to the unknown, because there is no way you can really prepare for the reality of doing it." Ben Ajayi-Obe
Assembling a crew - we worked towards our row for three years, while our team changed shape a couple of times we finally came together in May this last year. We were all different, but together had an exceptional combination of skills, experience and personality.
Our boat - we are rowing Ellida for the race. She is a Rannoch 45 (2013) and this was her fourth crossing. The Rowegians became the fastest European women to cross the Atlantic in Ellida during the 2017/18 race. She is insured by A-Plan Insurance and all her equipment was checked and tested to ensure she was race ready.
Training - in addition to our vigorous personal training programmes - physical and mental, we learnt to row efficiently, understand our boat front to back and all the equipment on board, learn safety practices, navigation, radio operation, spent time team building and getting as much practical experience on the water as possible. We completed 96 hours of ocean rowing as a minimum before the race start.
Sponsorship - it costed the team of four £100K to do the race. We've all contributed personal savings, but also raised the rest through sponsorship and support from our family and friends.
PR and social media - to give our supporters exposure for their contributions, and fundraise for our nominated charities, we told our story to local press, radio and television and to get as much traffic and engagement on our social media platforms as possible.
Fundraising - we are raising money for the Berkshire Multiple Sclerosis Therapy Centre and Multiple Sclerosis Society. We have set ourselves a fundraising target of £60K and are committed to achieving it.
And, this is all on top of our normal lives - our family, work and social commitments!
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